Sara Kear
CMO
Condado Tacos
Sara Kear serves as the Chief Marketing Officer at Condado Tacos, a leader among next-generation restaurant brands. Data-driven and brand-focused, Kear develops and leads marketing strategies that build deep guest affinity while driving measurable revenue impact across Condado’s 52 locations in 10 states.
Since joining Condado in 2021, the company has more than doubled in size. Under Kear’s leadership, the brand launched a high-performing loyalty app that has grown to over 300,000 members and achieved a 12% participation rate—placing Condado in the top quartile of casual dining benchmarks. Loyalty members visit six times more frequently than non-members and are twice as likely to stay engaged. This initiative earned Condado national recognition from Punchh, a global restaurant technology company, which named the brand its 2023 “Digital Innovator” and 2024 “All Star” Partner for excellence in loyalty, digital campaigns, and personalized marketing.
Condado’s broader marketing success has also been widely recognized, with the brand earning a spot on the Inc. 5000 list of Fastest Growing Private Companies, being named a Breakout Retailer by Chain Store Age, and ranking #53 on FastCasual.com’s Top 100 Movers & Shakers. The brand’s social media presence has expanded significantly as well, now reaching more than 350,000 followers.
Prior to joining Condado, Kear was a key executive at Adept Marketing, where she helped grow the firm from a start-up into one of the Midwest’s leading digital marketing agencies, serving clients such as The Ohio State University, Scotts Miracle-Gro, and Jeni’s Ice Cream.
Kear’s areas of expertise include digital transformation, loyalty and CRM strategy, analytics, brand storytelling, and team building—all of which continue to fuel her success in modern restaurant marketing.
Since joining Condado in 2021, the company has more than doubled in size. Under Kear’s leadership, the brand launched a high-performing loyalty app that has grown to over 300,000 members and achieved a 12% participation rate—placing Condado in the top quartile of casual dining benchmarks. Loyalty members visit six times more frequently than non-members and are twice as likely to stay engaged. This initiative earned Condado national recognition from Punchh, a global restaurant technology company, which named the brand its 2023 “Digital Innovator” and 2024 “All Star” Partner for excellence in loyalty, digital campaigns, and personalized marketing.
Condado’s broader marketing success has also been widely recognized, with the brand earning a spot on the Inc. 5000 list of Fastest Growing Private Companies, being named a Breakout Retailer by Chain Store Age, and ranking #53 on FastCasual.com’s Top 100 Movers & Shakers. The brand’s social media presence has expanded significantly as well, now reaching more than 350,000 followers.
Prior to joining Condado, Kear was a key executive at Adept Marketing, where she helped grow the firm from a start-up into one of the Midwest’s leading digital marketing agencies, serving clients such as The Ohio State University, Scotts Miracle-Gro, and Jeni’s Ice Cream.
Kear’s areas of expertise include digital transformation, loyalty and CRM strategy, analytics, brand storytelling, and team building—all of which continue to fuel her success in modern restaurant marketing.