Charlotte Watson
Charlotte Watson
CMO
Bellami
Charlotte is a dynamic global C-suite marketing executive and strategic growth driver thriving at the intersection of creativity, culture and technology. She embraces disruptive, digital-first integrated strategies to ignite brands, accelerate omni-channel demand and propel performance. She is a consumer-centric brand builder with strong vision, out-of-the-box thinking and proven success across beauty, lifestyle and luxury sectors.

Charlotte joined Bellami, world's #1 hair extensions brand in early 2025. She previously served as the Chief Marketing Officer for OLAPLEX, a global leader in prestige haircare, where she built a high performing team across digital, marketing, product and consumer engagement. She brings a valuable global perspective, having led marketing at fast scaling and heritage brands across Europe and the Americas with extensive experience in complex distribution models.

Prior to joining OLAPLEX, Charlotte served as the Chief Marketing Officer for Hourglass Cosmetics (Unilever Prestige) and held leadership roles at global consumer and retail brands including Pandora Jewelry, Michael Kors and LVMH.