AI in Marketing at Kellanova: Applying, Scaling and Transforming
Wednesday, May 1, 2024, 11:40 AM - 11:55 AM

Jim Lecinski, marketing professor at Northwestern University's Kellogg School of Management, will interview Charisse Hughes, Chief Growth Officer at Kellanova about applying and scaling AI in marketing, how to transition from pilots to large-scale initiatives, team and cultural challenges, and essential advice for CMOs on driving success with AI

Charisse Hughes Jim Lecinski