Driving Brands in Culture
Wednesday, May 1, 2024, 2:25 PM - 2:40 PM

Molson Coors CMO Sofia Colucci and Chief Commercial Officer Michelle St. Jacques discuss with National Women's Soccer League CMO Julie Haddon the best practices now in driving brands in culture—how to make them relevant, imperative and fundamental—sharing the journey Molson Coors has been from when Michelle St. Jacques assumed the CMO role five years ago until the recent chapter this year. 

Sofia Colucci Michelle St. Jacques Julie Haddon