Art Middlebrooks
Art Middlebrooks
Clinical Professor of Marketing; Business Development for Research Data, Kilts Center for Marketing
University of Chicago Booth School of Business
Art Middlebrooks is a Clinical Professor of Marketing at Chicago Booth, and also leads Business Development for Research Data at the Kilts Center for Marketing. He is an educator and management consultant specializing in innovation, services marketing, and branding. Middlebrooks focuses on helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries, including e-commerce, mobile apps, energy, financial services, telecommunications, information technology and consumer packaged goods.

He is a former senior director of marketing and product development for DigitalWork Inc., partner with Kuczmarski Innovation, manager in the Strategic Services division of Accenture, and systems analyst at American Management Systems.

Middlebrooks is the coauthor of two books, Innovating the Corporation and Market Leadership Strategies for Service Companies. He has published other works in PDMA Handbook of New Product Development, Management Review, Sales and Marketing Management, and Marketing News. He teaches the new product and service innovation course at Chicago Booth.

He earned an MBA in marketing and finance from Chicago Booth and a bachelor's degree in computer science and economics from Duke University.