Jennifer Halloran
Jennifer Halloran
CMO, Head of Marketing and Brand
Jennifer Halloran, Head of Marketing and Brand for MassMutual®, believes that effective marketing has the power to unlock value and enhance growth. It’s a core principle that informs her award-winning strategy for one of the financial services industry’s most venerated brands.
In her role with MassMutual, Ms. Halloran oversees all marketing functions and is responsible for brand and customer strategy, data and customer insights, and centralized marketing support. She also manages external advertising agency partners, as well as the internal creative agency. Since joining MassMutual in 2016, Ms. Halloran has overseen customer experience and engagement programs, including social, content, and media, while managing the corporate rebrand launch. She also leads the Community Responsibility group. Her team includes Brand & Advertising, Customer Acquisition, Distribution & Product Marketing, Customer Insights and digital marketing including

Ms. Halloran is committed to an enterprise-wide, customer-centric, data and digital performance driven platform that positions marketing as a strategic growth driver. Through high-impact campaigns and relationship-focused marketing, she seeks to differentiate MassMutual and its products in an authentic way that supports core brand attributes.

That includes a national sponsorship deal with the NHL, which has generated significant lift in awareness and prospective leads. Ms. Halloran also negotiated and launched a 10-year partnership with the Red Sox, with MassMutual as the Premier Sponsor. In the first year, activation created 300+% incremental value for MassMutual with 20+ percent increase in brand awareness and new markets.

Ms. Halloran has increased brand awareness over 40% since the national brand relaunch in 2017, which repositioned a 166-year old company including a NFL Superbowl tv spot that generated $700K in earned media. Ms Halloran has won multiple industry awards for creative and customer excellence, earning her a 2018 finalist nomination for FCS Financial Marketer of the Year.

Prior to joining MassMutual, Ms. Halloran held several marketing leadership roles in financial services and large scale advertising agencies. She spent more than 10 years at Fidelity Investments, where she managed their internal marketing agency and later was named Head of Advertising and Digital teams, driving brand, advertising, and integrated digital campaigns.

Ms. Halloran also is a founding partner of Mobiquity Inc., where she served as both Head of Strategy and CMO. During her tenure, she was nominated one of the Top 20 Growth CMOs in Greater Boston. Prior to Fidelity, she was a VP of Corporate Communications at Putnam Investments and an account manager at Hill Holliday and Digitas.

Ms. Halloran holds a BA in economics and political science from Boston College and an MBA in marketing/entrepreneurship from Babson College.

She is a member of the Wall Street Journal CMO Council, ANA CMO Masters Circle, member of major media client councils, AdWeek Marketing Vanguard, and a board member of the AdClub for Boston and ANA SeeHer in Sports.

Ms. Halloran is a sought-after speaker on brand and customer engagement strategy. She has been quoted in Adweek, Ad Age, Forbes, Best’s Review, Campaign Live, Chief Marketer, FoxBusiness, Marketing Today, and MediaPost. She has also been featured in podcasts with AdWeek and other industry partners.