Maggie Schmerin
Maggie Schmerin
Chief Advertising Officer
United Airlines
In her role as Chief Advertising Officer at United Airlines, Maggie leads global marketing efforts across TV, streaming, audio, out-of-home, print, digital, social media and emerging platforms alongside the oversight of more than 15 different social media accounts around the world. The carrier’s renewed focus on brand and advertising resulted in United coming in at number five on AdAge’s list of Top Ten Marketers of the Year as well as inclusion in Fast Company’s Brands The Matter.

Maggie joined United in 2017 as a company spokeswoman and Head of Brand PR. Previously she was Senior Vice President at Edelman, the world’s largest communications consultancy, where she spent time in a variety of roles in offices across the US, UK and Canada. She has worked with a wide range of global brands including Shell, Kellogg’s, Mars, P&G, Samsung, LVMH and Heineken.

A native of Pittsburgh, Pennsylvania, Maggie is a graduate of the Pennsylvania State University.