Main Stage
Go Big or Go Home: How Broadcast Networks Are Delivering Live Special Events With Brands at the Core
Tuesday, January 23, 2024, 10:20 AM - 10:45 AM
The power of live TV in 2024 – A Summer Olympics, Super Bowl and a Presidential Election define a special event-heavy year. Panelists discuss the ongoing relevance of ad-supported, live, broadcast television, and commonalities in terms of producing massive live events amid a constantly-evolving TV landscape.
