The landscape is changing, but are marketers ready? As the advertising industry dives into a new year full of exciting and defining events, marketers are balancing how they choose to engage in these moments while also delivering on brand growth. MediaLink’s Chief Brand Officer and Managing Director, Lena Petersen, unveils fresh insights from The Marketer’s Forecast 2024 and highlights the forces that are shaking up business and culture. From brand-agency partnerships and ESG initiatives to tech and innovation, explore the factors the industry finds most valuable as they seek to navigate the next months ahead.