In a world where connections are forged through the realms of music, sports, and entertainment, brands are navigating the multicultural landscape to establish deeper and more meaningful ties with consumers. In this session, Steven Wolfe Pereira, Chief Client Officer at TelevisaUnivision and Board Director at Whalar, shares insights around the powerful role of creators as the driving force in this cultural shift and how these influencers serve as authentic conduits, bridging brands with audiences in a way that resonates with the diverse and digitally-driven generation—Gen Z.