Emma Armstrong
Chief Executive Officer
FCB New York
Emma loves great work that drives business. Throughout her career she has a history of building global brands through award winning work that delivers exponential business results for her clients. She believes that great people, surrounded by a great culture, can solve the toughest problems - all in service of making an exponential difference to our client’s lives, careers, and their bottom line. It’s a simple. And as hard as that. Emma has over twenty five year’s marketing experience and brings a broad range of digital, media and brand expertise to her current role as CEO of FCB New York. A UK native, Emma is a true global citizen. She grew up in the United Arab Emirates, spent time living in New Zealand and her career spans leadership roles in the UK and the US.
After graduating from Cambridge University with a Masters degree in Biological Anthropology, Emma spent a decade in digitally-focused client and agency roles before moving to run large integrated global accounts. Over the next decade she ran FedEx and General Electric at BBDO followed by the P&G global haircare portfolio at Grey. Prior to joining FCB in 2019, Emma ran the New York office of the media agency, iCrossing.
Throughout her career Emma has been a passionate believer in the fact that creative without measurable results is detrimental to the future of our industry. Emma joined FCB four and a half years ago to lead the New York office, and since then her focus on creativity as an economic multiplier has delivered consistent results. During her time at FCB, the New York agency has more than doubled in size, evolving into a creative powerhouse known for delivering audience-first, data-driven award winning and business driving results for the office’s ever expanding client roster. Over this time, FCB NY has won both the Grand Effie for BK’s Whopper Detour and the Creative Effectiveness Grand Prix for Michelob Ultra’s Contract for Change as well as significant awards across the One Show, LIAs, Cannes Lions, D&AD, and the CLIOS. In 2023, the agency has been named WARC #1 Effective Creative Agency of the year, Campaign B2B and Experiential Agency of the Year, a Global Contagious Magazine Pioneer and CLIO Agency of the Year. FCB was also recognized as Cannes North America Agency Network for the fifth consecutive year.
After graduating from Cambridge University with a Masters degree in Biological Anthropology, Emma spent a decade in digitally-focused client and agency roles before moving to run large integrated global accounts. Over the next decade she ran FedEx and General Electric at BBDO followed by the P&G global haircare portfolio at Grey. Prior to joining FCB in 2019, Emma ran the New York office of the media agency, iCrossing.
Throughout her career Emma has been a passionate believer in the fact that creative without measurable results is detrimental to the future of our industry. Emma joined FCB four and a half years ago to lead the New York office, and since then her focus on creativity as an economic multiplier has delivered consistent results. During her time at FCB, the New York agency has more than doubled in size, evolving into a creative powerhouse known for delivering audience-first, data-driven award winning and business driving results for the office’s ever expanding client roster. Over this time, FCB NY has won both the Grand Effie for BK’s Whopper Detour and the Creative Effectiveness Grand Prix for Michelob Ultra’s Contract for Change as well as significant awards across the One Show, LIAs, Cannes Lions, D&AD, and the CLIOS. In 2023, the agency has been named WARC #1 Effective Creative Agency of the year, Campaign B2B and Experiential Agency of the Year, a Global Contagious Magazine Pioneer and CLIO Agency of the Year. FCB was also recognized as Cannes North America Agency Network for the fifth consecutive year.