Tuesday, May 13, 2025, 1:25 PM - 1:35 PM
BRB Stage, Main Floor
Unlocking Brand Affinity Through Social-First Fan Engagement

Join Rosina Shiliwala, Audible’s Global Head of Social Media, as she shares how the brand cuts through the noise of today's competitive digital landscape to create engaging, long-lasting connections with fans. Hear how the team has built a social-first strategy that fosters genuine conversations and captivates audiences worldwide. From eye-opening case studies to inspirational insights, dive into the social strategy that puts Audible’s distinct personality at the forefront and showcases the transformative power of curating thoughtful, authentic social-first collaborations with influencers and creators that resonate with passionate fan communities - all while staying true to their brand’s personality. 

 

Rosina Shiliwala