Creator marketing has entered a new era—one where world-class creative is no longer a nice-to-have, but the new key to success. With audiences demanding more originality, authenticity, and cultural relevance, brands must go beyond simple influencer activations. 

Join Pearpop Founder and CEO Cole Mason alongside a leading brand to explore how the industry is being reshaped by campaigns that combine elevated creative direction with the power of trusted creators. Hear how these industry leaders are redefining creator marketing by combining creator pairing technology, crafting engaging creative and reaching target audiences through paid media strategy that feels native, inspires action, and scales effortlessly. From ideation to execution to amplification, discover why the future of brand marketing belongs to those who treat creators as collaborators—and content as culture.