Monday, May 12, 2025, 3:05 PM - 3:30 PM
IMO Stage, 4th Floor
Social Commentary with Gallery Media Group: One Goal, Two Playbooks

In today’s digital landscape, brands are faced with a crucial decision: build influence through owned content or tap into external creators to drive engagement. But what happens when you combine both strategies? This session explores the dual approaches to brand storytelling—leveraging in-house content versus activating influencers—and how to find the right balance to maximize impact. 

Chris Anthony Sarah Shaker