When it comes to brand storytelling and influencer strategy, there’s more than one path to success. In this dynamic conversation presented by Gallery Media Group, hear directly from the teams behind L’Oréal and Macy’s as they unpack how two powerhouse brands pursue the same goal — consumer connection — with two very different content and influencer playbooks. From prestige beauty to department store innovation, this session explores how each brand builds community, drives culture, and measures impact. Whether you’re scaling content, rethinking partnerships, or navigating new platforms, this session will offer tactical insights and fresh inspiration from two distinct approaches under one strategic roof.