Tuesday, May 13, 2025, 11:05 AM - 11:35 AM
TTYL Stage, 2nd Floor
Blueprint to Success: The Creator Campaign That Sold Out Dremel in Store
Discover how Dremel's Blueprint campaign skyrocketed to 15 million impressions in just one month, selling out products across retailers through strategic creator partnerships. Join Dremel's Global Brand Director and a top DIY influencer as they reveal the secret sauce behind this wildly successful campaign that transformed a legacy tool brand into a viral sensation. Learn actionable strategies for building authentic creator relationships that drive real business results in this can't-miss session.
Sara O'Brien - Popular Pays - Team Lead, Enterprise Client Partnerships
Charlotte Smith - Creator
Jon "JZ" Zasiebida - Bosch - Global Brand Director, Dremel
Charlotte Smith - Creator
Jon "JZ" Zasiebida - Bosch - Global Brand Director, Dremel


