Grammy-winning artist and Power star Naturi Naughton (3.4M on IG) and Neahle Jones, VP of Consumer Engagement at L’Oréal’s Consumer Products Division, joins Influential's Celebrity and VIP Creator Lead, Nefatari Cooper, for a deep dive on the evolving landscape where cultural credibility, authentic storytelling, and data-driven creator marketing converge. For L’Oréal, partnering with celebrities to reach audiences is nothing new—but today, influence is being redefined by those with genuine audience trust. Naturi exemplifies this shift. From her transition from the spotlight to social media, to her approach to brand partnerships grounded in personal values and community, she and the team will delve into how celebrity and creator collaborations are reshaping social media—making it both culturally resonant and commercially impactful.