AI is behind the scenes (and sometimes center stage) on social media—curating your feed, creating content, and even standing in as your favorite influencer (sorry, not sorry). But it’s not just about the algorithm anymore. AI is transforming how we connect, communicate, and consume culture online. Join industry leaders as they unpack how AI is reshaping the social landscape, from influence and identity to creativity and control, and what that means for the future of scrolling.