Sabrina Brier knows the power of a well-timed side-eye and a perfectly awkward pause. As one of Adweek’s 2025 Brand Genius Creator honorees, she’s captured the internet with a character that feels all too familiar—and turned that viral relatability into real opportunity. In this session, Sabrina unpacks how her signature internet persona didn’t just entertain millions, it led to a major audiobook deal with Simon & Schuster. From sketch comedy to storytelling that sells, she’ll share how creators can own their voice, shape cultural conversations, and build a brand that transcends the screen.