The Architect of Social-First marketing, Crafting Connections, and Humanizing Brands by Turning Them into Cultural Icons. Tony Wood, VP and Head of Social Marketing & Strategy at Dentsu Creative, is redefining how brands connect with culture. Leading a team of 50+ innovators, Tony turns data-driven insights into bold, social-first campaigns that resonate on a human level. With over 15 years of experience, Tony has worked with high-power clients like Mondelez to transform Nutter Butter into a viral TikTok personality and has helped Burger King find their voice and spark cultural conversations. A master of collaboration, Tony inspires teams to push boundaries, crafting work that lingers long after the scroll. For him, great marketing isn’t about reach—it’s about resonance and creating moments that truly matter.