Zach Poczekaj is a Senior Social Media Manager at Dentsu Creative and has worked on brands including Nutter Butter, Sour Patch Kids, RITZ Crackers, and Wheat Thins over the past two years. He is passionate about making brand social media genuinely fun, building brand lore, and fusing fast-paced pop culture happenings with brands' identities to bring excitement to people’s scrolling seshes. An originator of multiple viral trends, Zach enjoys identifying real-time moments that allow brands to be seen in new, engaging ways by their online audiences. Above all else, Zach seeks to find and grow brands’ fandoms, and his words about fan-fueled brand storytelling have appeared in The New York Times, CNN, and Ad Age.