Apphia Castillo is the Director of Social Media and Influencer Marketing at BeatBox Beverages. She is also the founder of Round Two, a creative marketing agency in Los Angeles, where she’s worked with clients like Puma, CASETiFY, Meta, and Marc Jacobs. With 12 years of experience as an influencer herself, Apphia brings a unique perspective to her work, understanding both sides of the influencer space. She excels at developing strategies that build authentic connections between brands and audiences, crafting thoughtful content, and leveraging partnerships to tell compelling stories.