Hassan S. Ali is Sr. Director of Brand Creative and PR at Hootsuite, the #1 social marketing platform for enterprise organizations. Ok now I’m gonna speak in the first person and not try to sell you, cool? Hi Social Media Week! I’m Hassan, long-time Adweek reader, first-time Adweek speaker. I’ve led creative teams at The Onion, Potbelly Sandwich Shop, and Kraft-Heinz. I live at the intersection of comedy, content, and business. I also *actually* live in Chicago, IL.