Linda Bethea
Chief Marketing Officer
Danone North America
Linda Bethea is the Chief Marketing Officer of Danone North America. In this role, she leads a cross-functional team responsible for delivering best-in-class marketing across Danone’s beloved portfolio of brands, including Silk, International Delight, Activia, Oikos, evian, and Happy Family.
Prior to Danone, Linda was Vice President of Marketing at Diageo, the world’s largest spirits company, where she was responsible for turning around Captain Morgan, their flagship rum brand in North America. Linda began her marketing career at PepsiCo, where she spent 11 years in marketing, innovation, and sales roles across both Frito-Lay and Pepsi Beverages Company. Key highlights include turning around the Lay’s potato chip brand, managing the $4B iced tea portfolio, and expanding the Aquafina water portfolio into new spaces through the launch of LifeWtr premium water and bubly sparking water.
Linda earned her BA from Tufts University and her MBA from the Kellogg School of Management. She lives in Rye, NY with her 14 year-old daughter, Finley.
Prior to Danone, Linda was Vice President of Marketing at Diageo, the world’s largest spirits company, where she was responsible for turning around Captain Morgan, their flagship rum brand in North America. Linda began her marketing career at PepsiCo, where she spent 11 years in marketing, innovation, and sales roles across both Frito-Lay and Pepsi Beverages Company. Key highlights include turning around the Lay’s potato chip brand, managing the $4B iced tea portfolio, and expanding the Aquafina water portfolio into new spaces through the launch of LifeWtr premium water and bubly sparking water.
Linda earned her BA from Tufts University and her MBA from the Kellogg School of Management. She lives in Rye, NY with her 14 year-old daughter, Finley.