Amanda Mulligan is a visionary leader at the forefront of social strategy for one of the world's most culturally influential brands—McDonald’s. As the Head of Social Media & Influencer Marketing, Amanda has orchestrated groundbreaking campaigns that have not only captured attention but also shaped cultural conversations. Her work includes the highly acclaimed Chicken Big Mac launch with Twitch megastar Kai Cenat, as well as the viral #GrimaceEffect phenomenon, which sparked an unexpected wave of fandom among NY Mets fans.

With over a decade of expertise, Amanda excels in forging authentic connections between brands and the next generation. By blending innovative storytelling with deep insights into the attitudes and behaviors of multicultural youth, she creates strategies that resonate at the intersection of creativity and culture. In today’s rapidly evolving digital ecosystem, Amanda is redefining how brands engage with Gen Z, ensuring McDonald’s remains a dynamic force in the cultural zeitgeist.