Lucy Kemmitz is a dynamic leader at the helm of global social strategy for one of the world's most renowned hospitality brands—Marriott Bonvoy. As the Sr Director for Social Media for Marriott Bonvoy and Hotel Brands, Lucy has spearheaded innovative campaigns that have not only captured attention but also driven unprecedented growth in awareness, favourability and engagement. Her work includes record-breaking partnerships with global iconic cultural moments like Taylor Swift’s Eras Tour and Beyoncé’s upcoming Cowboy Carter Tour, as well as strategic collaborations with Mercedes, Manchester United and the NFL, resulting in remarkable lifts in brand awareness and favourability.

With a wealth of expertise, Lucy excels in creating authentic connections between brands and diverse audiences. By blending creative storytelling with deep insights into consumer behaviour, she crafts strategies that resonate at the intersection of creativity and culture. Lucy strongly believes in the power of community and building for your community. She is dedicated to brands being as useful as possible to audiences, and putting the guest or community first, showing up in ways that help the Marriott Bonvoy community connect with their passions through the brand's extensive portfolio and loyalty program.

Lucy has also led always-on initiatives to drive membership, brand education, and portfolio awareness. Her strategic approach ensures that Marriott Bonvoy remains top-of-mind for consumers, inspiring them to engage with the brand and explore its diverse offerings.

In today’s rapidly evolving digital landscape, Lucy is redefining how brands engage with Gen Z, ensuring Marriott Bonvoy remains a leading force in the travel industry.