Anya Schulman is Lyft’s Influencer Lead and Social Media Manager. She’s worked across social, partner, and product marketing teams at Instagram, Chime, and Marc Jacobs. Anya’s approach to influencer marketing is to “hire talented people and get out of their way,” prioritizing authenticity in content and casting. She creates impact through a balance of data-driven insights and creative strategy, and drove 151M impressions over the past year through her creation of Lyft’s inaugural influencer program. She has won Webby Awards for her work at Instagram, and she writes a column on dating and relationships for Gay Times. Anya graduated Magna Cum Laude from Kenyon College.