Erin Higgins is a dynamic social media innovator and expert with a passion for creativity, connection, and disruption. Currently, she serves as the Director of Social Media at PepsiCo Foods North America, a leading division within PepsiCo and a major player in the convenient foods market. PepsiCo Foods North America's impressive portfolio includes beloved brands such as LAY’S®, DORITOS®, CHEETOS®, QUAKER®, CAP’N CRUNCH®, and POPCORNERS®. Prior to joining PepsiCo in 2019, Erin led the Social Media team at The Integer Group, where she managed organic, paid, and influencer strategies for several of the agency's key clients.