Brittany Hennessy, VP of Outbound Product Management at Sprout Social, is the definitive authority on creator partnerships with unrivaled industry experience across the entire ecosystem. As a pioneering executive who built the first structured creator programs at Hearst Magazines and Horizon Media, Brittany has held leadership positions across every sector of the industry: brand, agency, publisher, and brand and creator facing technology platforms. Her industry-defining book INFLUENCER (100K+ copies, 6 languages) has granted her unprecedented access to the most successful creators in the world, providing her with exclusive insights into creator motivations and partnership expectations that remain inaccessible to other executives. With over $100M in partnerships architected, a proven framework for generating immediate ROI, and a track record of establishing groundbreaking programs where none existed, Brittany's strategic methodologies have been adopted by both Fortune 500 companies and emerging creator businesses, solidifying her position as the most qualified voice on effective creator-brand relationships in the digital economy.