Michael Berkowitz, Co-Founder of Greenlight Group, stands as a visionary leader in the entertainment sphere. He is celebrated for his innovative strategies and exceptional negotiation skills. A Berklee College of Music graduate, Michael majored in Professional Music with a concentration in Music Business, Creative Entrepreneurship, and Songwriting. This unique blend of creative and business acumen has positioned him as a pivotal figure in the industry. Since the inception of Greenlight Group in 2020, Michael has leveraged his keen eye for talent and industry foresight to build a powerhouse roster, securing game-changing partnerships and opportunities. His adeptness at fostering meaningful relationships with and between creators and national brands has facilitated significant growth for Greenlight Group and cemented its status as a leading boutique management firm. Michael's dedication to his clients stems from a profound belief in nurturing partnerships that are conducive to their long-term success. With meticulous attention to detail, he intricately oversees every aspect of his clients' careers, leaving no stone unturned in pursuing opportunities. Revered among clients and peers alike as a trusted confidant, his relentless work ethic and ability to thread the needle in complex endorsement negotiations make him a valued ally to content creators and a respected figure among industry peers. At the heart of Michael's approach is a sincere desire to see his clients thrive, exemplifying partnerships built on mutual trust and shared success.