Dylan Kavanagh is the VP of Omichannel & Strategy at Rawlings Sporting Goods. In this role, he oversees Digital Marketing, Ecommerce, Direct to Consumer as well as key growth initiatives for the company. Dylan and his team worked with Alt League to launch the Combat MFG brand, taking a unique approach to NIL centric content and streetwear inspired bat drops. Since launch, Combat MFG has taken the baseball and slowpitch market by storm, selling out of their first 4 releases in minutes.