Matan Cohen Grumi is the founding creative director at PIKA, a social media-first AI video platform that seeks to make video creation more fun and accessible. Drawing on decades of experience touring with a successful metal band and directing TV ads for global brands such as P&G, Adidas and Nestlé, he blends high-quality production chops with a well-honed sense of what moves people. He sees AI as a playground that helps humans bring their ideas to life in ways that feel effortless and exciting.