Christina Loff is a creative strategist, storyteller, and community builder with two decades of experience helping artists, writers, and entrepreneurs bring their work into the world. At Substack, she leads the Lifestyle category on the Partnerships team, working closely with creators to grow their platforms and build meaningful communities. Christina is also the writer behind The Dry Down Diaries, a Substack dedicated to fragrance and olfactory storytelling. With a career spanning roles in marketing, publicity, and content strategy at companies like Chronicle Books, Minted, and CreativeLive, Christina brings a Swiss Army knife approach—sharp, resourceful, and endlessly enthusiastic about helping creators thrive.