Miguel Lopez Ixta
Co-Lead Latinx for ADCOLOR and Head of Brand, Need Pastel
Need Pastel
Miguel Lopez Ixta is the Head of Brand at Need Pastel, a Latino-owned agency working with top
artists like Bad Bunny, Tito Double P and Peso Pluma and brands like Match Group, Besame Mucho and Sony Music. A proud Purépecha from Michoacán, Mexico, he is passionate about driving cultural impact and pushing boundaries through innovative campaigns. Throughout his career, he has worked at leading agencies like Wieden+Kennedy and 72andSunny, starting in media and later transitioning into new business. He has worked on major brands like Nike, TurboTax, and 1800. As co-lead of Latinx for ADCOLOR and founder of Tu Comunidad, he is committed to uplifting Latino voices and creating opportunities for the next generation of talent in the creative industry.
artists like Bad Bunny, Tito Double P and Peso Pluma and brands like Match Group, Besame Mucho and Sony Music. A proud Purépecha from Michoacán, Mexico, he is passionate about driving cultural impact and pushing boundaries through innovative campaigns. Throughout his career, he has worked at leading agencies like Wieden+Kennedy and 72andSunny, starting in media and later transitioning into new business. He has worked on major brands like Nike, TurboTax, and 1800. As co-lead of Latinx for ADCOLOR and founder of Tu Comunidad, he is committed to uplifting Latino voices and creating opportunities for the next generation of talent in the creative industry.