Elizabeth Guevara
Co-Lead Latinx for ADCOLOR and Associate Director of Brand Strategy, Deutsch
Deutsch
Elizabeth Guevara is a strategist with 8+ years of experience leading breakthrough social media
work. In 2020, she helped launch a Telco brand’s TikTok channel with a campaign that amassed over 2.5 billion views. Most recently, the Mom’s Answer Mom’s campaign for Walmart+ she worked on was nominated for a Shorty Award and featured Aislinn Derbez as the Latinx celebrity talent. Across her work, Elizabeth has championed the integration of Latinos in social campaigns — spotlighting Latino celebrities as cultural trendsetters and driving authentic, resonant storytelling.
work. In 2020, she helped launch a Telco brand’s TikTok channel with a campaign that amassed over 2.5 billion views. Most recently, the Mom’s Answer Mom’s campaign for Walmart+ she worked on was nominated for a Shorty Award and featured Aislinn Derbez as the Latinx celebrity talent. Across her work, Elizabeth has championed the integration of Latinos in social campaigns — spotlighting Latino celebrities as cultural trendsetters and driving authentic, resonant storytelling.