Alejandra Salazaar
Founder and Chief Executive Officer
CROING
Alejandra Salazar is the Founder & CEO of CROING, a creative agency led entirely by women and part of the 0.1% of creative agencies globally founded by women. With offices in New York, Miami, LA, Mexico, Chile, and Buenos Aires, CROING works with brands like Sony Electronics, L’Occitane, Sol de Janeiro, Telecom, Diageo, the City of Miami, and Adidas.
She’s also the founder and host of Women Who Brand, an initiative by CROING that highlights and empowers women in the creative industry. On social media and her LinkedIn newsletter Crossing Brands with People, she shares audience insights, culturally relevant campaigns, and spotlights on women in the industry.
Originally from Venezuela, Alejandra has lived in seven countries, gaining a deep cultural perspective that shapes her leadership.
She’s been a speaker at events like Cannes Lions, Brandweek, Digiday, City of Miami, EY, Latinas in Tech, and Inter Miami, and contributes to platforms like Campaign US. She also mentors at Parsons and advises Women.NYC.
She’s also the founder and host of Women Who Brand, an initiative by CROING that highlights and empowers women in the creative industry. On social media and her LinkedIn newsletter Crossing Brands with People, she shares audience insights, culturally relevant campaigns, and spotlights on women in the industry.
Originally from Venezuela, Alejandra has lived in seven countries, gaining a deep cultural perspective that shapes her leadership.
She’s been a speaker at events like Cannes Lions, Brandweek, Digiday, City of Miami, EY, Latinas in Tech, and Inter Miami, and contributes to platforms like Campaign US. She also mentors at Parsons and advises Women.NYC.