Props is a performance-driven creator marketing platform that combines the authenticity of creator content with the scale and precision of paid media to deliver measurable business outcomes. Unlike traditional influencer marketing, Props prioritizes expert creators who craft content for every stage of the funnel. By publishing content directly on brand-owned websites and amplifying it through creators’ social handles, Props drives higher engagement, lower customer acquisition costs, and improved conversion rates. Brands partner with Props to bypass ad fatigue, build trust, and scale marketing efficiency.
Props clients benefit from their proprietary AI-powered brand safety tool, Ollie, which ensures compliance, credibility, and alignment with brand values across creator-driven campaigns. Learn more at props.co