Emily Prazer
Emily Prazer
Chief Commercial Officer
Formula 1 and Las Vegas Grand Prix, Inc.
With over a decade of experience in the sports and entertainment industry, Emily Prazer is a specialist in global strategic commercial development, stakeholder management and event execution. Highly ambitious in managing business growth and operating best in high-impact, start-up environments, Prazer has built a successful career establishing and executing organizational structure and cohesive sales, marketing, and entertainment functions for major sports properties. Following the success of the inaugural FORMULA 1 LAS VEGAS GRAND PRIX, Prazer’s role as Chief Commercial Officer was expanded, and she oversees all commercial activities for the Las Vegas Grand Prix and now Formula 1. Prazer attended the University of Birmingham in the United Kingdom and earned a degree in sports and physical education. After graduation, she started her first role in sports marketing working at IMG, an established global sports, events and talent management company. During her five-year tenure, Prazer focused on the UK Tennis division. Following her time at IMG, Prazer led the sponsorship and partnerships efforts at notable companies including The Sports Consultancy, News UK and Brand Events in London, hosting and working with a variety of major events, rights holders and international federations. Prazer joined the team at Formula 1 in 2017 and quickly moved up the ranks, becoming the Head of Commercial Development for Race Promotion. In this role, she led and managed a team of commercial specialists to evaluate and negotiate paths of commercial collaboration with new and existing race territories, including governments and private promoters to host, stage and promote Formula 1 globally. In 2021, Prazer took on the role of Senior Vice President of Commercial at Las Vegas Grand Prix, Inc., where she built a team from the ground up and created a foundation for the race. She was promoted to the race’s Chief Commercial Officer in 2022, where she provided strategic guidance, oversaw all commercial operations, and fostered collaborative partnerships with community leaders and resort stakeholders to craft an unforgettable Formula 1 weekend experience across the city for the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in 2023. Following the success of the race, Prazer was promoted to Chief Commercial Officer for Formula 1 in late 2023. Prazer now runs all global and regional commercial partnerships, marketing and hospitality for the series with the goal of elevating the sport’s commercial success worldwide. In her expanded Las Vegas Grand Prix, Inc. 3883 Howard Hughes Parkway, Suite 190, Las Vegas, NV 89169 role, Prazer maintains her role as Chief Commercial Officer of the Las Vegas Grand Prix, ensuring its continued success and integration within the broader Formula 1 landscape.