Connected TV is no longer just a branding channel. As retailers, brands, and media platforms unlock the power of transaction and purchase data, CTV is becoming a measurable driver of business outcomes. By combining the scale and storytelling of television with real-world commerce signals, marketers can reach high-intent audiences, better understand buying behavior, and connect ad exposure to actual sales. Join industry leaders as they discuss how commerce-powered CTV is reshaping targeting, measurement, and attribution, creating more relevant consumer experiences and helping brands turn attention into action.