The most effective sports partnerships go beyond logos and traditional media placements. Oliver Gray, VP of Sports and Client Partnerships at Scripps, brings together brand, talent and sports leaders to unpack how Scripps Sports creates custom campaigns that connect with fans and deliver measurable results. Diving into the e.l.f. Beauty partnership featuring Ashlyn Harris as a best in class example of collaboration, the panel will explore how audience insights, athlete storytelling, broad distribution and custom content come together to drive impact for brands.