Commerce media has become one of advertising's fastest-growing sectors, but its next chapter will be defined by more than what happens at the point of purchase. Today's customer journey doesn't follow a linear path, and marketers must look beyond traditional commerce environments to understand how moments of discovery, consideration and action connect, and influence one another to drive growth.

This conversation brings together industry leaders to explore how commerce media is evolving beyond its retail media roots, where the most valuable opportunities exist across the customer journey, and what this shift means for audience strategy, customer experiences and long-term value creation.