In a culture built for hot takes, outrage and picking sides, knowing how to disagree—and still connect—has become an essential communication skill. Fresh off the release of her new book, I Disagree: Winning Arguments Without Losing Friends, Fox News’ and co-host of Raging Moderates Jessica Tarlov joins ADWEEK to explore what it takes to make your case, listen across differences and find common ground without abandoning what you stand for. For marketers navigating fragmented audiences and increasingly divided viewpoints, those lessons have never been more relevant. Drawing from her experience in television, polling and research, Tarlov unpacks what brands and leaders can learn about reading the room, communicating with conviction and connecting with people who don’t always see the world the same way.