Podcasting has evolved far beyond the mic, becoming a powerful engine for entertainment, community, culture, and brand partnerships. In this conversation, Not Skinny But Not Fat host Amanda Hirsch joins Dear Media's Mark Mullett to unpack what it takes to build a personality-driven media brand at the center of pop culture. Amanda has built a modern-day late-night show for the digital age, a destination for candid conversations with Hollywood’s biggest names at the center of pop culture. They’ll explore how talent can build a huge audience around a distinct point of view, stay relevant in an ever-changing entertainment landscape, and turn cultural influence into a lasting media business. Plus, how to work with advertisers, what brands are getting right and wrong about creators, and how to make brand partnerships feel natural and sustainable.