When we think about targeting, we usually start with identity and audiences. But what if you’re trying to target the exact content that your audience is watching? Especially the type of content that you wouldn’t usually be able to reach? 

Scott Stewart, Executive Vice President of Epitaph Group, and Sydney Axelrod, Director of Paid Search, Good Apple will join Amy Unrau, VP of Sales, at Silverpush on stage to talk about how contextual intelligence allows them to “reverse the algorithm,” offering real-world examples of campaigns that have worked to get brands to the top.  

Attendees will learn: 

Key Takeaways:

• Real-world examples of contextual media plans and the campaigns that win 
• How Epitaph “reversed the algorithm” to win big at Cannes Lions Festival of Creativity 2026 
• How Good Apple reaches specific pharma audiences with context, not identity targeting