When we think about targeting, we usually start with identity, who your audience is. But what if you're trying to target the exact content that your audience is watching, especially the type of content you wouldn't usually be able to reach? 

Contextual intelligence changes that, giving brands and agencies a way to reverse the algorithm instead of chasing it. Join Epitaph Group, Good Apple, and Silverpush as they explore how contextual media plans are winning campaigns and reaching their target audiences through context, not who they are.