The battle for in-store commerce media leadership is heating up - but what will ultimately define the winners? In this lively debate, three industry leaders will each defend a different path to leadership:

• one making the case for scale through premium in-store inventory
• another for seamless orchestration across stores, channels, and campaigns
• a third for measurement and performance proof as the ultimate driver of advertiser investment

Together, they'll debate which capability will define the next generation of in-store commerce media leaders.