The lines between media, merchandising, loyalty and customer experience are blurring together. What began as retailers building advertising businesses around their first-party data is evolving into something much bigger: a rethink of how retailers engage customers, organize their teams and create value for brand partners. 

Join industry leaders as they unpack what happens when media becomes part of the broader commercial strategy as merchandising and media teams team up to shape both the message and the experience. They’ll highlight the organizational changes required to make that convergence work, where competing priorities still create friction, and what brands should expect from their retail partners as these relationships evolve over the next five years.