AI is reshaping capabilities, budgets are under greater scrutiny, and priorities are shifting faster than teams can be rebuilt around them. For marketing leaders, that makes how—and with whom—they build the work a more urgent question. The advantage isn’t having every answer or capability in-house. It’s knowing what your team does best, where outside expertise can add the most value, and how to bring those strengths together around a shared goal.

In this candid conversation, leading CMOs unpack how they’re aligning internal teams and external partners for greater impact—from defining roles and closing capability gaps to building the trust and ways of working that enable faster, smarter decisions. Discover what it takes to build the right bench for what the business demands now—and whatever comes next.