The industry has no shortage of big ideas about making an impact. The harder question is how to turn those ambitions into a business model that delivers for clients, communities and the bottom line. Join Elite Media Founder and CEO Chris Crawford, a 2026 ADWEEK Agents of Change honoree, and ADWEEK for a candid conversation about building impact into the work without separating it from performance—and why the industry needs to think beyond reach and recognition when defining success. Explore what it takes to make equity, ethics and empowerment measurable parts of how the industry creates value.