Lisa Siskind Bilgrei is a senior content and brand go to market expert focused on executing innovative, entertaining and commercially driven opportunities. A seasoned veteran at Google, she currently works on Google TV running commercialization opportunities and content programming. In her 18 years at Google, some of her prior roles include Head of Branded Content and Head of Agency Development for IPG. Her most important job is as a wife and mother to her three children Dylan, Alexis & Maya. And in any free time that’s left over, you can find her on the tennis court, going to a concert or at the beach.